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Turning
Familiarisation Trips & Site Visits into Confirmed Bookings
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Hosting
familiarisation trips and site visits can be the key deciding factor that
turns a speculative enquiry into a firm conference booking
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Here is an opportunity to help you increase your chances of securing
a firm booking and therefore improve your return on investment. The comprehensive seminar programme
looks at:
- Targeting the right buyer, how to
avoid timewasters, no shows and freeloaders.
- Setting an effective and pertinent
itinerary.
- Working with venues and
affiliates.
- Site visit and show-round
techniques.
- How to sell benefits, not just
technicalities.
- Press trips and educational
visits.
- Marketing and promoting familiarisation
trips through exhibitions and trade press.
All attendees
will take away a comprehensive delegate pack containing fact sheets,
guides, checklists and a unique book on how to host familiarisation trips
and site inspections.
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Course Leader: Mike Lyon, Write Style
Dates and Locations: for a list of dates and locations
visit the BACD website www.bacd.org.uk
and click on events
Timings: Course starts at 10am and finishes by 4.30pm
Delegate fees: BACD Members @ £125 + VAT; Non-members @
£150 + VAT
To book your place on the course simply call 0121 212 1400 to
request a booking form or email your details to philippas@bacd.org.uk.
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BACD,
6th Floor Charles House, 148-149 Great Charles Street, Birmingham, B3 3HT
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If you have received this
email by mistake, changed your contact details or would like to be removed
from our database please email info@bacd.org.uk.
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